Entering the Chinese Market : Branding and Trademark Protection

Master Trainer: Ms Geetha K. (Director of Trademarks and Designs Division at KASS International)

Total Duration of Webinar: 1 hour

1.3 billion people and an increase in purchasing power! CEOs from all around the world are saying that China is a key market for their companies.

Come and learn what you should consider when taking your product or services into China. We will focus on the selection and protection of your brand and touch on some case studies so you can avoid mistakes made by other businesses!

Speaker profile
Geetha K. is the Director of Trademarks and Designs Division at KASS International. She has extensive experience in handling all aspects of trademarks and designs in various industries, including the pharmaceutical, food and beverage, property development, automotive, and apparel industries. On top of managing local and international portfolios, she handles domain name disputes and provides assistance to franchisors and franchisees (in the form of franchise agreement drafting, franchise registration support and professional advice). She has written articles for various local and international publications and her comments on case law in Malaysia and Singapore have also been quoted in publications such as Asia IP magazine and Managing Intellectual Property magazine, a Euromoney Publication (UK). She was recognized for her exceptional work in the IP field by Prestige Magazine (2010), where she made it into the Top 10 of “Malaysia’s Top 40 under 40”. She has been a member of the International Trademark Association (INTA) Asia Roundtables Project Team since 2012 and recently had the privilege of being selected as a member of INTA’s Brands and Innovation Committee.


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