Being Too Famous May NOT be a Good Thing for Trademarks

Webinar Topic : Being Too Famous May NOT be a Good Thing for Trademarks

Training Duration: 1 hour 10 mins

Below is the short and sweet video preview of our live webinar


Trademarks are assets that last forever. But without proper care, the asset can erode in value. The speaker will touch on how trademarks lose their value when they become generic –like what happened in the past with the trademarks ASPIRIN, ESCALATOR, ZIPPER, CELLOTAPE) and how to avoid that with your marks!

Master Trainer: Ms Geetha K (Director of Trademarks and Designs Division at KASS International)

Speaker profile:
Geetha K. is the Director of Trademarks and Designs Division at KASS International. She has extensive experience in handling all aspects of trademarks and designs in various industries, including the pharmaceutical, food and beverage, property development, automotive, and apparel industries. On top of managing local and international portfolios, she handles domain name disputes and provides assistance to franchisors and franchisees (in the form of franchise agreement drafting, franchise registration support and professional advice). She has written articles for various local and international publications and her comments on case law in Malaysia and Singapore have also been quoted in publications such as Asia IP magazine and Managing Intellectual Property magazine, a Euromoney Publication (UK). She was recognized for her exceptional work in the IP field by Prestige Magazine (2010), where she made it into the Top 10 of “Malaysia’s Top 40 under 40”. She has been a member of the International Trademark Association (INTA) Asia Roundtables Project Team since 2012 and recently had the privilege of being selected as a member of INTA’s Brands and Innovation Committee.


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