Intellectual Properties – IP Issues in Going Global

Webinar Topic : Intellectual Properties – IP Issues in Going Global

Training Duration: 53 mins 39 seconds

Master Trainer: AMIR MURSHIDI (Trademark & Design Executive,Kass International)


More and more local businesses are venturing into foreign markets as the world becomes flatter (thanks to cheap air travel, internet access, increased global awareness among businessmen, and so on). As various issues crop up in terms of the use, protection and translations of local brands in the midst of such expansion, we’ll take a look at the problems and hiccups a local brand will face abroad and strategies to pre-empt and avoid the problems, together with tips to overcome the challenges of going global.

* Learn about the problems and hiccups local brands face when venturing into foreign markets
* Discover strategies to pre-empt and avoid these problems
* Obtain valuable tips on how to overcome the challenges of going global

Speaker profile:
Amir handles searches, registration and prosecution of trademark and industrial design applications and advises on issues pertaining to the same.

Before joining KASS, Amir worked with a major telecommunication firm. He complements the trademarks and industrial designs team at KASS, using his past experience to his advantage when dealing with clients from diverse backgrounds.

At KASS, in addition to dealing with searches, registration and prosecution of trademarks and industrial designs, he also provides advice on copyright matters as well as issues relating to trademark registrability and objections.

Professional Qualifications

Professional Experience
Expertise includes:
– Trademark
– Copyright
– Industrial Design

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