Author Archives: test_evanna

Bulletproofing Ideas & Protecting Your Inventions – What, Why, When, How?

Master Trainer: Ms Geetha K. , Director of Trademarks and Designs Division at KASS International We all get fiercely protective over our ideas sometimes, but when you’ve turned an idea into something real that has the potential to be commercially $ucce$$ful or change the world (!), you obviously want people to know that it is yours and not…

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Getting into the Franchise Game: Things You Need to Know

Master Trainer: Ms. GEETHA K. (Director of Trademarks and Designs Division, KASS International) What is covered in this training  This talk will give an overview of the working mechanics of a franchise and show real examples of how the franchise system can generate passive income for business owners. What is essential before one can create a…

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Local Brands Going Global: Intellectual Property Issues That Will Make You or Break You

More and more local businesses are venturing into foreign markets as the world becomes flatter (thanks to cheap air travel, internet access, increased global awareness among businessmen, and so on). As various issues crop up in terms of the use, protection and translations of local brands in the midst of such expansion, we’ll take a…

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Use Intellectual Property Rights to Maintain your Market Share

How can an innovative company use its IP rights in a strategic manner to maintain its market share? Patents do not last longer than 20 years from date of filing, industrial designs last for a maximum of 25 years, registered trademarks last for 10 years (but are renewable every 10 years), and copyright lasts for…

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Academic Publication of Research Results – Not Good Enough for a Patent Description

This Online Master Class is suitable for * researchers and lecturers of universities * those who works in research-based institutions & organization Find out why even a good article in a well peer-reviewed academic journal is not good enough for a patent description. What information needs to be included in a patent description to secure…

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Copying from the Internet: Are YOU doing it?

Master Trainer : Geetha K. Director of Trademarks and Industrial Designs Division Right click, copy and paste. Repeat a few times and your article is complete, your slides are done, your blog is updated. Is copying from the internet lawful? What is copyright and what type of copying constitutes copyright infringement? Let’s explore this topic…

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To DISCLOSE or not to DISCLOSE?

Master Trainer: Ms. Mayuri Nanjappan, Manager of Patent Division, Kass International Sdn. Bhd. It is common for someone to eagerly share their idea with another person to obtain assurance that the idea is a good one. Sometimes, the idea could lead to the start of a successful business. However, disclosure of an invention or a…

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How to Select an Awesome Trademark for Your Business

Master Trainer: Vincent Teh  Assistant Manager Of Trademarks & Designs Division Your trademark is the face of your brand. It will remain in your customers’ minds long after they have experienced your product or service or seen your promotional efforts. How do you select an amazing trademark that not only lingers in your customers mind but…

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To patent or not to patent?

Speaker: Ms Mayuri Manager of Patent Division Kass International Sdn Bhd DURING THIS FREE WEBINAR YOU WILL LEARN: Have an invention but not sure whether to keep it as a secret or get a patent for it? Why bother obtaining a patent?? how to decide when you should seek a patent and when you should maintain…

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Getting Into The FRANCHISE Game: Things you need to know

Thursday, December 05,2013 4.00pm-5.00pm Speaker: Miss Geetha,Managing Director of Kass International This webinar will cover What are you getting yourself into?  The working mechanics of a franchise Rules  Advantages and disadvantages  Role of IP in franchises   Back to Main Members Page

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